MATC – career pathways UX and design direction

Milwaukee Area Technical College (MATC) had a really fun problem to solve. Their career pathways web based application had already been coded out into a prototype by a development team. And not to offend any developers out there, but the prototype truly had that distinctive “developer’s design” quality. It worked great! It just looked… well.. incredibly confusing.

My role was to create the brand and style for all “Career Pathways” implementations (both web and print), develop how the web app would look and function, prototype out the design elements of the app in order to help direct the development team in the right direction for production. Here are some of the in-process deliverables from this process.


In addition, a second piece of this project was to create a print portion for Career Pathways, however the big complication was the print pieces needed to be in a template for department heads to create their own print pieces, using a program like Microsoft Word, and there was no consistency between these pieces across the different departments. (Hurray!) Seemingly impossible to solve problem, right? Well those are actually some of my favorites. 🙂 The solution I came up with was a custom WordPress site that would generate printable pieces in the branded style. Here are some screenshots of the in-process production of this generator.

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